Developing Addressability Solutions that Safeguard Privacy, Improve the Consumer Experience, and Protect Ad-Supported Digital Content and Services
Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.
More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.
Four working groups drive toward solutions: Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.
“Brands continue to shift significant portions of their marketing from broad-based communication to highly targeted efforts reflecting the ongoing advances of digital channels. Ensuring a relevant advertising experience requires the availability of data to provide the right marketing messages to the right consumers at the right time. It also addresses consumer preferences around issues like ad frequency to enhance the overall experience. you.”
— Marla Kaplowitz, CEO, 4A’s
LATEST PRAM NEWS
The Privacy Sandbox proposals are in various stages of development. This timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party cookies. Information may change and will be updated monthly. Read More