Developing Addressability Solutions that Safeguard Privacy, Improve the Consumer Experience, and Protect Ad-Supported Digital Content and Services 

Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.

More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.

Four working groups drive toward solutions:  Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.

Working Groups will begin to issue draft use cases, guidance, and solutions in early 2021. Check here or sign up below for updates. 

“Brands continue to shift significant portions of their marketing from broad-based communication to highly targeted efforts reflecting the ongoing advances of digital channels. Ensuring a relevant advertising experience requires the availability of data to provide the right marketing messages to the right consumers at the right time. It also addresses consumer preferences around issues like ad frequency to enhance the overall experience. you.” 

—  Marla Kaplowitz, CEO, 4A’s



Join us on 4/21 from 11am - 12:30pm ET for an important update on the Partnership for Responsible Addressable Media.

Recorded on December 18, 2020,

re-watch the last PRAM update here:


PRAM Statement on Google Announcement Around Future Plans for Identifiers

March 3, 2021

As expected, major platforms and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding privacy, improving user experience, and supporting the ad-supported digital economy, so it can continue delivering products and services users love. Read More



The Partnership for Responsible Addressable Media is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.

© 2021 by Partnership for Responsible Addressable Media