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Developing Addressability Solutions that Safeguard Privacy, Improve the Consumer Experience, and Protect Ad-Supported Digital Content and Services 

Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.

More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.

Four working groups drive toward solutions:  Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.

Working Groups will begin to issue draft use cases, guidance, and solutions in early 2021. Check here or sign up below for updates. 

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“Brands continue to shift significant portions of their marketing from broad-based communication to highly targeted efforts reflecting the ongoing advances of digital channels. Ensuring a relevant advertising experience requires the availability of data to provide the right marketing messages to the right consumers at the right time. It also addresses consumer preferences around issues like ad frequency to enhance the overall experience. you.” 

—  Marla Kaplowitz, CEO, 4A’s

RESOURCES

EVENTS

Upcoming Community Updates
October 20, 2021 | Register Now


Past Community Updates
August 6, 2021 | Watch Now
April 21, 2021 | Watch Now

December 18, 2020 | Watch Now

LATEST PRAM NEWS

The Privacy Sandbox timeline

July, 2021

The Privacy Sandbox proposals are in various stages of development. This timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party cookies. Information may change and will be updated monthly. Read More