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Developing Addressability Solutions that Safeguard Privacy, Improve the Consumer Experience, and Protect Ad-Supported Digital Content and Services 

Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.

More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.

Four working groups drive toward solutions:  Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.

Working Groups will begin to issue draft use cases, guidance, and solutions in early 2021. Check here or sign up below for updates. 

4As logo
ANA logo
Adobe logo
ATT logo
Bank of America
Chevrolet
Ford logo
GM-NEW
IAB logo
IAB Tech Lab logo
IBM logo
LiveRamp logo
MasterCard logo
MedaiMath logo
Meredith logo
NAI logo
NBCU logo
Omnicom
P&G logo
Publicis logo
TheTradeDesk logo
UM logo
Unilever logo
WFA logo
4As logo
ANA logo
Adobe logo
ATT logo
Bank of America
Chevrolet
Ford logo
GM-NEW
IAB logo
IAB Tech Lab logo
IBM logo
LiveRamp logo
MasterCard logo
MedaiMath logo
Meredith logo
NAI logo
NBCU logo
Omnicom
P&G logo
Publicis logo
TheTradeDesk logo
UM logo
Unilever logo
WFA logo
 

ABOUT THE PARTNERSHIP >

The Partnership for Responsible Addressable Media is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.

Sign Up for Updates and Alerts on the Partnership's Work

© 2021 by Partnership for Responsible Addressable Media