Developing Addressability Solutions that Safeguard Privacy, Improve the Consumer Experience, and Protect Ad-Supported Digital Content and Services 

Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.

More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.

Four working groups drive toward solutions:  Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.

Working Groups will begin to issue draft use cases, guidance, and solutions in early 2021. Check here or sign up below for updates. 

To play, press and hold the enter key. To stop, release the enter key.

“Brands continue to shift significant portions of their marketing from broad-based communication to highly targeted efforts reflecting the ongoing advances of digital channels. Ensuring a relevant advertising experience requires the availability of data to provide the right marketing messages to the right consumers at the right time. It also addresses consumer preferences around issues like ad frequency to enhance the overall experience. you.” 

—  Marla Kaplowitz, CEO, 4A’s



Recorded on April 21, this first quarterly update of 2021 covers important updates on the Partnership for Responsible Addressable Media. Watch Now


PRAM Statement on Google Announcement Around Future Plans for Identifiers

March 3, 2021

As expected, major platforms and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding privacy, improving user experience, and supporting the ad-supported digital economy, so it can continue delivering products and services users love. Read More