Developing Addressability Solutions that Safeguard Privacy, Improve the Consumer Experience, and Protect Ad-Supported Digital Content and Services 

Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.

More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.

Four working groups drive toward solutions:  Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.

Working Groups will begin to issue draft use cases, guidance, and solutions in early 2021. Check here or sign up below for updates. 

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“Brands continue to shift significant portions of their marketing from broad-based communication to highly targeted efforts reflecting the ongoing advances of digital channels. Ensuring a relevant advertising experience requires the availability of data to provide the right marketing messages to the right consumers at the right time. It also addresses consumer preferences around issues like ad frequency to enhance the overall experience. you.” 

—  Marla Kaplowitz, CEO, 4A’s





An updated timeline for Privacy Sandbox milestones

June 24, 2021

Google shares the latest on the Privacy Sandbox initiative including a timeline for Chrome’s plan to phase out support for third-party cookies. While there’s considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right. Read More