Business Use Cases Working Draft 

This draft document is a result of the Business Practices Working Group's work to discuss, debate, assemble, and share a compendium of priority addressable media business use cases to inform the principles and solutions created by the Privacy, Policy & Legal and Technology Standards Working Groups.


You can find the Business Use Cases Draft document here.

The document will continue to be updated, expanded, and revised based on the feedback of the digital advertising community and other stakeholders, and its content should not be treated as final or representative of the views of all companies or organizations involved in the Partnership.


To comment on and/or contribute additional use cases please complete this form, on which you can specify the section of the document and your proposed edits or additions.


The Partnership for Responsible Addressable Media is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.

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