Next-generation addressability that focuses on consumer needs and provides critical functionality for digital advertising and media.
More than 400 leading companies and trade orgs from around the world, including top brands, agencies, publishers, and ad tech providers.
Four working groups drive toward solutions: Business Practices; Technical Standards; Privacy, Policy, & Legal; and Comms & Education.
Working Groups will begin to issue draft use cases, guidance, and solutions in early 2021. Check here or sign up below for updates.