More than 400 companies and trade associations from around the world and across the advertising and media industry are participating in the Partnership's work, including many of the world's leading brands, agencies, publishers, ad tech partners, and platforms.

The Partnership is led by Executive Director Bill Tucker, who also remains Group EVP at the ANA, leading its Data, Technology, and Measurement Practices.  Other members of the leadership team include Dennis Buchheim, CEO of IAB Tech Lab, who oversees the Partnership’s technical standards efforts; Stu Ingis, Chairman of Venable LLP, who leads the Partnership’s legal and policy working group; and industry veteran Michael Donnelly, who directs the business use case working group and other Partnership efforts.

Governing Group

The governing group of the Partnership includes many of the largest and most influential entities in advertising and media.


The Partnership for Responsible Addressable Media is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.

© 2021 by Partnership for Responsible Addressable Media