More than 400 companies and trade associations from around the world and across the advertising and media industry are participating in the Partnership's work, including many of the world's leading brands, agencies, publishers, ad tech partners, and platforms.

The Partnership is led by Executive Director Bill Tucker, a Group EVP at the ANA leading its Data, Technology, and Measurement Practices.  Other members of the leadership team include Stu Ingis, Chairman of Venable LLP, who leads the Partnership’s legal and policy working group; and Michael Donnelly, an EVP at the ANA, who leads the business practices working group.