The Partnership for Responsible Addressable Media
First Quarterly Update of 2021
The Partnership for Responsible Addressable Media (PRAM) is focused on developing principles, technical standards, and global guidance to safely and effectively address the balance of advertiser needs and customer concerns. With consumer interests at its core, PRAM was created to advance and protect digital media and advertising critical functionalities while safeguarding privacy and improving digital experiences. This first Quarterly Update of 2021 recorded on April 21 shares PRAM’s focus and progress to date.