The Partnership for Responsible Addressable Media
Quarterly Update: December 18, 2020
The Partnership for Responsible Addressable Media (PRAM) is focused on developing principles, technical standards, and global guidance to safely and effectively address the balance of advertiser needs and customer concerns. With consumer interests at its core, PRAM was created to advance and protect digital media and advertising critical functionalities while safeguarding privacy and improving digital experiences. This Quarterly Update recorded on December 18, 2020 shares PRAM’s focus and progress to date.