PRESS
February 24, 2022
(POLICY FRAMEWORK FOR ADDRESSABLE MEDIA IDENTIFIERS)
March 3, 2021
PRAM Statement on Google Announcement Around Future Plans for Identifiers
February 5, 2021
January 15, 2021
September 14, 2020
An Open Letter to Apple from the Media and Advertising Industry
August 4, 2020
Ad Industry Launches "Partnership for Responsible Addressable Media"
Media Coverage
Adweek
Facing Pressure, the Ad Industry Bands Together to Build New Standards for Digital Advertising
AdAge
Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis
MediaPost
Ad Industry Launches New Organization, Will Push Google and Apple on Tracking
MediaPost
Google Not Yet Invited to Join Ad Industry Group to Solve a Problem It Helped Create
Marketing Land
Ad Industry Groups Launch Effort to Push for Addressable Media Standards
WARC
Partnership for Responsible Addressable Media Launches
Advanced Television
Ad Industry's Addressable Media Initiative
Mobile Marketing Magazine
Ad Industry Comes Together for 'Responsible Addressable Media'
MarTechSeries
AdTech Leaders Come Together for the Future of Digital Media for Businesses and Consumers
Adweek
The Ad Industry Extends an Olive Branch to Apple
MediaPost
Ad Industry Seeks Meeting with Apple over Privacy
Campaign UK
Media Industry Urges Apple to Hold Talks over Ad Tracking Changes
Apple Insider
Ad Group Urges 'Dialogue' with Apple about IOS 14 Privacy Features
Business Insider