The Partnership has released a draft of the business use cases developed by the Business Practices Working Group early for industry feedback. That draft can be found here.

Over the first half of 2021, the Partnership plans to release additional materials from the Technical Standards Working Group and Privacy, Policy, and Legal Working Group, including industry guidance, standards, and solutions.

All public materials released by the Partnership will be posted to this site for review and feedback.


The Partnership for Responsible Addressable Media is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.

© 2021 by Partnership for Responsible Addressable Media