Business Practices Working Group

The Partnership has released a draft of the business use cases developed by the Business Practices Working Group early for industry feedback. That draft can be found here.

Technology Standards Working Group

With the loss of third-party cookies across all browsers, and with imminent changes to mobile ad IDs, IAB Tech Lab, has been collaborating with the ad and media industry to develop privacy-preserving specifications and best practices to support the development of open-source and proprietary solutions. 

In partnership with PRAM, Tech Lab has released initial specifications and best practices to support re-architecting digital media for addressability, accountability and privacy. 

The following standards are now in public comment: 

Privacy, Policy, and Legal Working Group

This team has been meeting regularly since the Fall of 2020 and will soon publish a DRAFT Policy Framework for Addressable Media Identifiers (AMIs) for comment. It will be available here once published.


Communications and Education Working Group

The Communications and Education Working Group provides consultative materials for brands and their partners to understand our changing landscape and enable them to efficiently and effectively optimize the use of data before, during and after these changes take place with standards, principles, processes and solutions.

PRAM Quarterly Update: April 21, 2021
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PRAM Quarterly Update: December 18, 2020
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